Life insurance that works while you're still living.
Whole Life, Term, and IUL policies — all with living benefits built in. We'll help you find the right coverage for your family and budget.
Policy Types
IUL (Indexed Universal Life)
Permanent coverage that builds cash value tied to market indexes like the S&P 500. Great for long-term protection and retirement planning. Premiums are flexible once cash value grows.
Whole Life
Coverage for your entire life — guaranteed premium, guaranteed death benefit, guaranteed interest rate. Ideal for children and adults over 40. Never expires.
Term
Temporary coverage for a set period (10, 15, 20, 30 years). The most affordable option. Perfect for mortgage protection or covering critical life stages.
| Term Life | Whole Life | IUL (Indexed Universal Life) | |
|---|---|---|---|
| Coverage length | 10, 15, 20, 25, or 30 years | Lifetime | Lifetime |
| Premium cost | Lowest | Highest | Mid-to-high |
| Cash value | None | Yes, guaranteed growth | Yes, tied to market index performance |
| Death benefit | Fixed | Fixed | Fixed |
| Living benefits | Often included (chronic/critical illness access) | Sometimes | Often included (chronic/critical illness access) |
| Best for | Temporary needs (mortgage, income replacement while kids are young) | Lifelong coverage with guaranteed cash value growth | Lifelong coverage with growth potential and downside protection |
| Market risk | None | None | Floor protects principal; upside capped |
| Mortgage Protection Insurance | Traditional Life Insurance | |
|---|---|---|
| Coverage amount | Customized to your situation — not tied to or decreasing with the mortgage balance or lender | Set at a fixed amount you choose |
| Beneficiary | Always your choice — never the mortgage lender | Your family or any beneficiary you name |
| Underwriting | Often simplified, faster approval | Can range from simplified to fully underwritten |
| Flexibility | Purpose-built for the mortgage | Can be used for any financial need (income replacement, final expenses, business, etc.) |
| Living benefits | Available as an option | Available as an option |
| Best for | Homeowners who want the mortgage specifically covered | Anyone wanting broader, flexible financial protection for their family |
Most people think life insurance only pays when you die. But the majority of policies we work with include Living Benefits — which means you can access your death benefit while you're still living if you face a qualifying event:
• Critical illness — heart attack, stroke, invasive cancer
• Chronic illness — permanent inability to perform daily activities
• Terminal illness — diagnosed with less than 24 months to live
• Critical injury — severe accidents
This isn't a loan. It's your benefit, accessed when you need it most.
Your policy pays out while you're still alive.
Ready to find the right life insurance policy?
Free 10-minute consultation. We'll compare your options across top carriers and explain everything in plain language.
Licensed Across Your State
Insurance rules, carrier options, and pricing vary by state. Find your state below for coverage details specific to where you live:
Don't see your state? Contact us — we're licensed in 21 states and can confirm your coverage options.
Frequently Asked Questions
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Term life insurance provides coverage for a set period — typically 10, 20, or 30 years — and pays a death benefit only if you die within that term. Whole life insurance lasts your entire life and builds cash value you can borrow against. Term is generally cheaper and fits temporary needs like a mortgage or raising kids, while whole life costs more but never expires and can serve as a long-term financial tool.
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Indexed Universal Life (IUL) is a type of permanent life insurance that combines a death benefit with a cash value account linked to a stock market index, such as the S&P 500. Your cash value can grow based on index performance up to a cap, with a floor that protects against market losses — you don't lose principal when the index drops. IUL policies often include living benefits, letting you access funds for chronic or critical illness while you're still alive.
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Mortgage protection insurance cost depends on your age, health, mortgage balance, and the coverage type you choose, but many healthy applicants in their 30s and 40s pay roughly $30 to $70 per month for coverage matched to a typical mortgage balance. Rates increase with age and health risk factors. A licensed broker can shop your specific situation across multiple carriers to find the most competitive rate.
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Not always. Many carriers now offer no-exam (simplified issue or accelerated underwriting) life insurance policies that use health questionnaires and data checks instead of a paramedical exam, though these policies often have lower coverage limits or slightly higher premiums than fully underwritten policies. Larger coverage amounts, or applicants with certain health histories, may still require a traditional exam to get the best rate.
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A common starting point is 10 to 15 times your annual income, adjusted for outstanding debts like a mortgage, future expenses like college tuition, and any existing savings or coverage. The right amount depends on your family's specific financial obligations and goals, which is why a needs analysis with a broker — rather than a flat rule of thumb — gives a more accurate number.
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Yes, most people with pre-existing health conditions such as diabetes, high blood pressure, or a past cancer diagnosis can still qualify for life insurance, though the premium and carrier options depend on the severity and management of the condition. Working with an independent broker who shops multiple carriers matters here, since underwriting guidelines for the same condition can vary significantly from one insurer to the next.